PC You Make Me Laugh

It’s amazing how entertained I am by the “Sad Song” commercial for Mac computers. I’ve now seen the ad around five times, and still can’t help but chuckle to myself at the PC character and his blues delivery. Really though, I’ve quite enjoyed every ad in the Mac/PC series of advertisements, they make me smile. Yes, Mac has got me right where they want me. 

In some way, Mac has told me, I am superior. If it is only because of the operating system I use on my computer, so be it, superior I am. It’s interesting that Mac was able to tap into such an interesting part of human nature - the need to be a superior, better than something else - and use it to drive their campaign. While, the ads talk about the benefits of one operating system over another, the personification of the operating systems in the Mac and PC characters is what really delivers the message that I, the Mac user, am the superior person. I am younger, happier, more attractive, more relaxed, more stylish, quicker, smarter, etc. etc. Yes, I want to be all those things. 

Could I see myself purchasing a PC?

Oh! the embarrassment.